Challenge

The challenge was to create a visual identity that felt both artistic and structured. Expressive enough to capture attention, yet polished enough to communicate professionalism.

Approach

Through experimentation with color, type, and layout, I sought the perfect balance between spontaneity and control. The result is a system that allows flexibility for creative expression while keeping a consistent and modern look.

Result
A playful yet sophisticated brand identity that feels timeless and alive. For De Galerij embodies the spirit of contemporary design clean, curious, and confidently creative.