Challenge
Flore, founder of The Social Flo, was preparing to launch her personal brand and social media agency. She needed strong and versatile visuals that could balance professionalism (for LinkedIn) with creativity and approachability (for Instagram and other platforms). The challenge was to create content that felt both authentic and dynamic.

Approach
Together we built a moodboard that captured the essence of Flore’s identity and vision. Guided by this visual direction, we produced a mix of professional portraits, lifestyle imagery, and short-form video clips. This combination ensured that the content was not only versatile but also deeply aligned with her brand values and launch strategy.

Result
Flore now has a complete visual toolkit that allows her to show up consistently and confidently across channels. The deliverables offer enough variety to highlight different aspects of her personality and brand story, while remaining cohesive. From LinkedIn to Instagram, the visuals set a strong foundation for the growth of The Social Flo.